Retail store trade area

Trade Area Analysis > Retail Trade Area Analysis

September 6, 2013 – 10:13


Trade area analysis and mapping describe the characteristics of the area around a store or network of stores. Without accurate trade area definitions, you cannot measure the key statistics that impact a store's performance.

Use trade area analysis to aid site selection and target marketing.

Trade area analysis and mapping tell you:

  • Where a store's customers are coming from
  • How many customers you have in a trade area
  • Where to look for for more customers

Benefits of Trade Area Analysis

  • Identify gaps or overlaps in the market coverage of your existing store network, and make corrections by opening, closing or moving stores
  • Make better site selection decisions by using characteristics of existing trade areas to predict trade areas around potential locations
  • Define a geographic area to analyze for market potential, market penetration, and competitive threats
  • Become more efficient and effective at target marketing by reaching out only to those customers and prospects in a store's trade area
  • Use as a key input into customer profiling

Factors that Impact Trade Areas

Analyzing trade areas should be performed regularly to provide key metrics for improving sales and marketing performance.

Adding new stores to your network will cause the trade area of nearby stores to change. In a saturated market, or if stores are placed too close to one another, cannibalization can occur.

A change to product offerings will impact the trade area, as will shifts in population and demographics, the existence of competitors, changes to highways and roads, and the addition of other businesses that attract people to the area.

Trade Area Analysis: What We Can Do for You

Trade area analysis is a primary analytic service performed by Mapping Analytics. We have the people, experience, tools, and data required to perform sophisticated multi-site and multi-region trade area analyses.

We also provide applications, software, data, and training to help you develop "in-house" trade area analysis capability.

A trade area analysis typically includes:

  • Mapping existing customers in relation to store locations
  • Calculating distance/drive times from customers to store locations
  • Determining all variables that define and impact your trade areas
  • Developing a model for predicting trade areas around new sites
  • Using the results as an input into analyzing market potential or customer profiling or to help make decisions about site selection or targeted marketing


Book (Prof Geog)


Either that or if you have a local MAC store (not the retail chain) in your area, some of those take trade-ins and so forth. Bang for the buck, check the regular Craigs list. a lot of folks with high disposable incomes buy the pro model, play with it a month, then realize it doesn't come with solitaire then they dump it for half price for a Dell. See it out here all the time.


You could open an ebay store
do you have mens jewelry?
i am an independent sales consultant...perhaps i could offer you my services of cold calling and or walk in retail in new york city/new jersey area
reply back perhaps for an email
weekend basis would be willing to work for a non cash basis such as trade for service or some other method of compensation :)

Quicktips: Seasonal creep, chronic returners, and early Halloween  — Reynolds Center
.. to share trends regarding seasonal stores, pop-ups and other vacancy-fillers coming in the weeks ahead), you might contact the organizers and exhibitors from major retail trade shows, to ask about trends in advance orders, industry, shipments and ..

Johnston Assocs Intl The Seattle Super Shopper : The Savvy Shopper's Guide to the Greater Puget Sound Area
Book (Johnston Assocs Intl)
Designer 400™ Series - Black box rack with shelves. /Black--- Lot of 1 each
Single Detail Page Misc (OEM)
  • Quality production
  • Easy or no assembly
  • upgrade your retail space or public areas
Sherman Clay sells bay area stores to Steinway & Sons: venerable piano dealer will maintain stores in Seattle and Houston.(RETAIL): An article from: Music Trades
Book (Music Trades Corp.)

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  • Avatar Terrance3047 How to identify best retail outlets for my homemade, deluxe pasta?
    Apr 21, 2008 by Terrance3047 | Posted in Small Business

    My homemade pasta uses the finest herbs and wholewheat flour. I currently sell at art fairs and farmers' markets. I want to identify either retail outlets or trade shows which would expose my pasta to the best possible retail stores.

    • Go around your locality and see if a particular grocery is a place you'd like your pasta to be purchased. Ask yourself the following questions:

      - does this retail/food/grocery store match the image you wan …eliver? If they order 5,000 packs right now, can you actually fulfill it?

      As for trade shows, check out sites such as which lists trade shows per industry and find those that cater to your product